Crunch, an online accounting company in the United Kingdom, uses Skype to communicate with clients on both a national and international level . In order to provide similar or higher levels of customer service, Crunch video calls clients to help build a more trusting relationship. Video calls allow employees and clients to meet face-to-face, even if they are physically separated. The use of video calls decreases the possibility of a misunderstanding occurring. Additionally, phone calls are also provided; the fees charged for international phone calls on Skype, compared to telephone companies in the nation, are relatively cheap. Crunch has benefited greatly from free video calls and affordable phone calls.
